Introduction
If you’ve seen the flashy commercials or eye-catching ads for 72Sold, you might be wondering whether the promises are too good to be true. Offering to sell your home in just eight days and at a higher price, 72Sold has gained massive attention in markets across the U.S. However, recent scrutiny surrounding its operations—especially in states like Colorado—has led to questions about legality, licensing, and transparency.
In this article, we’ll explore the core of the growing controversy around 72Sold, analyze its business model, and break down what homeowners need to know about a potential 72 SOLD lawsuit or legal risks.
What Is 72Sold?
Founded in 2018 by attorney and real estate broker Greg Hague, 72Sold positions itself as a new way to sell homes faster and for more money. The company is headquartered in Arizona and has gained traction through heavy advertising and a strategic partnership with Keller Williams, one of the largest real estate brokerages in the country.
The company promotes an “8-day home selling process,” which they claim results in offers that are significantly higher than those from traditional MLS listings. Unlike iBuyers or wholesale cash buyers, 72Sold markets itself as a full-service real estate experience—but quicker, and supposedly better.
The Legal Question: Is 72Sold a Licensed Brokerage?
One of the biggest concerns that has raised eyebrows is whether 72Sold is actually licensed to operate as a real estate brokerage in every state where it advertises.
In Colorado, for example, 72Sold is not licensed as a brokerage. According to the Colorado Division of Real Estate, no complaints have been filed—primarily because complaints can only be made against licensed entities. This creates a legal gray area. If a company is actively marketing real estate services but isn’t licensed to perform them in that state, is that a violation?
The confusion often stems from their advertising and online presentation, which can make consumers believe they’re dealing directly with a real estate company, rather than a lead-generation firm.
How 72Sold Really Operates
Behind the scenes, 72Sold functions more like a marketing and referral engine than a traditional brokerage. Here’s how it generally works:
- Homeowners visit the 72Sold website and request a valuation.
- The company collects personal information and routes the lead to a “referral partner”, often a local real estate agent, such as someone affiliated with Keller Williams.
- That agent then contacts the homeowner to take the next steps in listing and selling the property.
In essence, 72Sold generates leads and sells them to local agents for a referral fee, while continuing to use advertising to appear as the primary brand managing the sale. This strategy has been effective, but also controversial—especially in markets where the company itself isn’t licensed.
Allegations and Concerns Raised
Several issues have been raised regarding 72Sold’s operations:
❗ 1. Deceptive Marketing
Many consumers are unaware that 72Sold isn’t the company listing or selling their home. The ads and website may give the impression that you’re working directly with them as a licensed real estate provider, which is not always the case.
❗ 2. Lack of Licensing
Operating without a license in multiple states could raise legal concerns, especially if a consumer is misled into thinking they’re working with a legitimate brokerage.
❗ 3. Opaque Claims
72Sold claims to achieve home sales 7.8% to 12% higher than the local average, but doesn’t provide sources for those statistics. There are no publicly available independent studies to verify these claims, which makes them appear marketing-driven rather than data-backed.
These concerns don’t necessarily mean the company is committing fraud, but they open the door for legal review, regulatory investigation, and potential class-action lawsuits if consumer harm is proven.
Is There an Actual Lawsuit Against 72Sold?
As of now, there is no publicly filed lawsuit against 72Sold related to its licensing or advertising practices. However, that doesn’t mean the company is in the clear.
In states where real estate regulations are strictly enforced, operating without proper licensure can trigger cease-and-desist orders, fines, or lawsuits from individual plaintiffs or real estate boards. The fact that they operate through “referral partners” may be a legal loophole—but it also means they are walking a fine line.
Several real estate professionals and watchdog blogs have raised red flags, and if enough consumers report misleading practices, legal action could follow.
What This Means for Home Sellers
If you’re a homeowner considering selling with 72Sold, here’s what you should know:
✅ Ask Who You’re Really Working With
When contacted by someone from 72Sold, find out their actual brokerage affiliation and licensing credentials. If they’re with a local firm like Keller Williams, you’re technically not working with 72Sold, but with a third-party agent.
✅ Understand the Fees
72Sold typically charges a 5–6% fee, similar to traditional agents. There may also be additional service or marketing fees, so get a written breakdown before signing anything.
✅ Verify Their Claims
Don’t take promises of “higher sale prices” at face value. Ask for comparative data and examples of local homes that sold through the 72Sold process.
✅ Know Your Rights
If you feel misled, contact your state’s real estate regulatory board to determine if a complaint is appropriate, even if the company itself isn’t licensed.
Expert Opinions and Industry Reactions
Some real estate experts view 72Sold’s model as innovative marketing. Others see it as a rebranding of traditional sales tactics wrapped in aggressive advertising and lead-generation schemes.
According to industry insiders, the success of 72Sold depends largely on market conditions. In a hot seller’s market, almost any home will sell quickly. Whether that success is due to 72Sold or the market itself is debatable.
Agents working as referral partners may benefit from the leads, but even they acknowledge that clarity and transparency need improvement to avoid misleading clients.
Conclusion
The idea of selling your home in just eight days for more money is undeniably attractive—but it’s crucial to look beyond the marketing. While there is no current 72 SOLD lawsuit, the company’s lack of licensing in some states, coupled with opaque claims and questionable advertising tactics, raises serious questions.
Before choosing to work with 72Sold, make sure you know exactly who you’re working with, understand all fees involved, and compare your options. When it comes to one of your largest financial assets, transparency and legal compliance aren’t optional—they’re essential.
FAQs About 72Sold
Q: Is 72Sold a licensed real estate brokerage?
A: Only in Arizona. In other states, it operates through referral partners.
Q: Can I file a complaint against 72Sold?
A: Only if they are licensed in your state. Otherwise, complaints should go to the local agent’s brokerage.
Q: What are alternatives to 72Sold?
A: Depending on your goals, consider working directly with a local agent, using a flat-fee MLS service, or exploring iBuyer platforms.
